Archive for November, 2012

How to get High Quality Photos on Facebook Business Pages

Frustrated by the artifacts? Puzzled by the pixel degradation? Yes, Facebook takes your photos and squashes them down to more download-friendly sizes and in that process turns your art into… lower resolution art. So you’ve taken a fantastic pic and want your client and all their friends (and all their friends’ friends) to see it but, dash-it-all, it looks like garbage! What they hay? When this happens and you want rectification, Portable Network Graphics files are your new friend-o. PNGs for short, pack a larger file size than the JPEGs you’re used to, but the fidelity in the quality is beyond compare. Not sure if this is a photographer’s secret that others are hiding but I follow plenty of other professional companies whose photos turn out junked up by Facebook. So… I pick my RAWs in Bridge, edit in Photoshop, batch convert to hi-res JPEG with Automator, batch scale and convert those hi-res JPEGs to PNGs at 1000px on the longest side (again in Automator) at 72dpi. On Facebook they take about 3-5 seconds longer to load and view on a cable modem but hot damn if the difference isn’t astounding. This is a problem that’s plagued me for some time now and with all the comments and likes on previous photos it would be insane to go back and re-upload all our albums but at least I know for the future. Check out the detail loss in the hair, the artifacts around the face, and the general degradation in the first photo, which is a screenshot of a photo on our Facebook page. The photo looks fuzzy and sharp edges disappear. But the second screenshot (also from our Facebook page), saved as a PNG, sees those problems vanish! Click the photo for a larger version. Facebook business page photo quality - JPEG vs. PNG I specifically remember this next photo being a major pain in the rear. I uploaded it and deleted it. Uploaded it again and then, again, deleted it. The photo on the hard drive looked great! The photo on Facebook looked embarrassing. First photo: fuzzy, unsharp, artifacts, blah. Second photo: great quality, totally sharp. Both photos are screenshots of Facebook business page uploads, there is no sorcery going on here. Facebook business page photo quality - JPEG vs. PNG

    Comments (1)